Hello Sunday Morning is an organization with a mission to help people change their relationship with alcohol through its Daybreak program. Daybreak is a low-threshold digital service which members sign up to, either as a first step or as an adjunctive step with other therapy, and which provides a safe space for people to share their experiences of alcohol with likeminded peers. It can be accessed through an app or the Web and comprises three main features: an anonymous forum for 24/7 community support, counsellor and psychologist access through online chat, and a suite of self-directed learning exercises.