Blue Charm is a Canadian digital health company creating the new standard for patient insights, engagement, and real-world evidence generation. Having launched patient journeys across multiple therapeutic areas, Blue Charm’s mobile app leverages behavioural economics to deliver engagement rates up to 6x higher than typical healthcare apps. Blue Charm is a trusted partner to the life sciences industry and works with large pharma, specialty biopharma, and rare disease biotech organisations to engage patients at scale.